BACHELOR OF BUSINESS ADMINISTRATION – BBA (INDIAN KNOWLEDGE TRADITIONS & BUSINESS ADMINISTRATION)

The BBA programme equips the students with the key functional inputs and prepares the students either to take up their first corporate job or facilitates them for a higher degree in the chosen subject specialisation.

The curriculum offers three sub-streams for the students to further specialize; Marketing, HR and Finance. The list of courses that students need to take are listed below. The electives courses are indicative in nature and the actual offerings will depend on the interest and availability of faculty.

CORE COURSES

Management Principles & Practices

Organisation Behaviour

Business Economics

Financial Accounting

Production and Operations Management

Marketing Management

Quantitative Methods for Managers

Business Laws

Introduction to Strategic Management

ELECTIVE COURSES

Cost Accounting

Fundamentals of Banking and Insurance

Managerial Finance

Financial Services and Markets

Digital Marketing

Sales and Distribution Management

Rural Marketing

Customer Relationship Management

Human Resource Management

Leadership Management

Entrepreneurship Development

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