Hari Sundar.G

Hari Sundar.G
Associate Professor and Head
School of Contemporary Knowledge Systems

Prof. Hari Sundar Govindaraman brings with him two decades of experience combining industry as well as academics. A journalist turned academician, he has been a prolific writer in The Hindu daily and later served as Faculty in various prestigious institutes such as TKM Institute of Management, VIT Business School of VIT University  and was also a guest faculty for AIMA MBA programme in PSG IM. His areas of research includes Consumer Behaviour especially marketing to kids, Rural Consumer behaviour, Prestige brands as well as management principles from Indian epics. An erudite researcher, he has several awards to his credit , some among being teh IMRF Managerial Excellence award, Management Researcher award, Shailesh J Mehta award for best research paper  and more.  He has conducted several training programmes in Case methodology of teaching and Case writing, Innovative teaching methods and many more. He also serves as the subject expert in teh Board of Studies of several autronomous institutes in Tamil Nadu. He has also provided consultancy to several companies for the marketing plan development  including Sri Krishna Sweets, Pichavaram mangrove tourism and more.


  • Ph.D Consumer Behaviour- Marketing Management), Anna University
  • MBA(Marketing and Human Resource Management), Anna University
  • M.A (Sociology), University of Kerala
  • PG Diploma in Journalism, Bharathiya Vidya Bhavan
  • B.Sc (Botany), University of Kerala; FDP-IIM K

Areas of Teaching

  • Consumer Behaviour among kids
  • Rural Marketing
  • Management principles through Indian texts.


Unless we have a definite faith in the goal of our existence, and unless we believe, work for, and actually come to experience the goal positively as an existent factor, there is no hope of any plan becoming successful. —Swami Chinmayananda
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